ICP + Buyer Committee Mapping Kit | Notion + Google Sheet Templates for B2B SaaS ABM, GTM, and Sales Alignment

Struggling to align your marketing with real buyers?

This high-impact template kit helps B2B SaaS founders and marketers finally visualize their Ideal Customer Profile (ICP) and the full buying committee—so you can target the right personas, shape your outreach, and close more deals.

Built by GTM strategists for high-growth teams in HealthTech, FinTech, and CX/AI, this resource gives you plug-and-play tools to map out buyer roles, identify influence paths, and tailor your messaging by stage.

💡 What’s Inside:

✅ Notion Board – prebuilt columns to map out economic buyers, champions, legal, and influencers

✅ Google Sheet Tracker – editable table to manage buying roles, influence levels, and stakeholder insights

✅ Messaging Alignment Cheat Sheet – plan the right messaging for each role across the funnel

✅ Bonus – real-world example from a $5M ARR FinTech account

🛠️ Use Cases:

• Build an ABM campaign with role-specific personalization
• Align sales and marketing on who actually makes decisions
• Improve SDR/AE outreach with stage-specific messaging
• Identify hidden blockers stalling your deals

🖥️ File Types Included:

• Google Sheet (.xlsx)
• Notion Template Link
• Cheat Sheet (.pdf)
• Setup Guide (.pdf)

Ready to stop guessing and start targeting with precision?

Add this strategic toolkit to your pipeline engine today.